Decorating Color Paint Colors The 12 Best-Selling Benjamin Moore Paint Colors of All Time Plenty of neutrals sit at the top of Benjamin Moore's best-selling list. By Emerson Latham Emerson Latham Emerson Latham is an editorial apprentice with BHG and senior at Iowa State University studying journalism with minors in Spanish and apparel merchandising and design. Learn about BHG's Editorial Process Published on September 7, 2023 Trending Videos Close this video player Photo: Courtesy of Benjamin Moore A fresh splash of color on your walls can quickly transform the look and feel of a room, but choosing the right color is a more difficult task. The paint color options truly are endless these days, so we enlisted the help of Benjamin Moore's color experts to make the decision less daunting. Arianna Barone, associate manager of color marketing and development at Benjamin Moore, shares the brand's most popular paint colors. These 12 hues are the brand's best-selling shades of all time, and it's not hard to see why they're favored. These paint colors are all incredibly versatile and can be used on walls, trim, home exteriors, kitchen cabinetry, and more. It's no surprise that neutrals are featured prominently on this list, but there are a few statement-making shades as well. With shades for everything from white cabinets to moody accent walls, turn to these popular Benjamin Moore paint colors for inspiration. Every 2023 Color of the Year We Know So Far 01 of 12 White Dove Courtesy of Benjamin Moore White Dove continues to top Benjamin Moore's best-selling list year after year. "This soft off-white has the slightest wink of warmth, making it the perfect option for any style and any room," Barone says. White Dove is a versatile, clean, classic white paint color perfect for open-concept floorplans. Paint Color: White Dove by Benjamin Moore The 10 Best White Paint Colors That Experts Swear By 02 of 12 Edgecomb Gray Courtesy of Benjamin Moore If you're looking to make a statement without turning to a dark, moody shade, opt for this gray hue. "Edgecomb Gray is a cozy, warm gray with timeless appeal. It is regularly part of our best-sellers list," Barone says. "It is not too light and not too dark, providing just the right amount of color in a space." The warm undertones of this hue give any room a lived-in feel, as if the space has decades of stories to tell, no matter how fresh the paint coat is. Paint Color: Edgecomb Gray by Benjamin Moore 03 of 12 Swiss Coffee Courtesy of Benjamin Moore Swiss Coffee is the perfect creamy white paint color for adding a touch of warmth that will complement both classic and modern styles. "It has a soft touch of warmth without looking too yellow," Barone says. "Loved by designers and homeowners, this adaptable white paint color has an effortless quality to it." Paint Color: Swiss Coffee by Benjamin Moore 7 Ways to Use the Wildly Popular ‘Swiss Coffee’ Paint Color 04 of 12 Hale Navy Courtesy of Benjamin Moore "Hale Navy is a classic shade of navy blue. It is one of our most-loved deep hues for interiors and exteriors," Barone says. "A soft, gray undertone provides balance and versatility to this statement-making color." Use this as a bold splash of color on kitchen cabinets and islands as the growing trend of blue kitchens keeps gaining popularity. Paint Color: Hale Navy by Benjamin Moore The 10 Best Paints for Cabinets of 2024 That Look Factory Finished 05 of 12 Simply White Courtesy of Benjamin Moore Simply White is a brighter white paint color with a soft yellow undertone that will give your room a warm, snug feeling. It is often used on the walls, trim, and ceilings for a clean and cohesive look. This swatch is a great option if you are going for a clean look that doesn't feel too stark and sterile. Paint Color: Simply White by Benjamin Moore 06 of 12 Kendall Charcoal Courtesy of Benjamin Moore Make a statement with Kendall Charcoal, a smokey gray that brings a touch of drama to any room. It pairs well with warm and cool colors, making it an adaptable addition to any color palette. Use this dark yet elegant color as an accent wall in a room with abundant natural light or on the trim to create a bold contrast. Paint Color: Kendall Charcoal by Benjamin Moore 11 Popular Charcoal Paint Colors for a Moody Aesthetic 07 of 12 Pale Oak Courtesy of Benjamin Moore Pale Oak is the quintessential light, warm gray. It is a perfect balance between warm and cool, making it a versatile color to use as any room's backdrop. This easy-going greige will welcome you into the space with a familiar nostalgic feel. Paint Color: Pale Oak by Benjamin Moore Greige Paint Colors 08 of 12 Van Deusen Blue Courtesy of Benjamin Moore For a shade that will fit perfectly in both traditional and modern spaces, Van Deusen Blue is a smart pick. With strong gray undertones, this hue adds a pop of color without being too bright. The shade lends a strong yet tranquil feel to any space, so it's perfect for a cozy bedroom or reading nook. Paint Color: Van Deusen Blue by Benjamin Moore 9 Blue-Gray Paint Colors the Experts Swear By 09 of 12 Chantilly Lace Courtesy of Benjamin Moore Barone says Chantilly Lace is one of Benjamin Moore's brightest and cleanest white paint colors. This adaptable paint color works well with virtually any paint color. In addition to that, its fresh cotton finish is a good option for the trim and ceiling as well. Chantilly Lace is a crisp, clean paint color that's perfect for bathrooms, living spaces, and anywhere with a lot of natural light. Paint Color: Chantilly Lace by Benjamin Moore 10 of 12 Palladian Blue Courtesy of Benjamin Moore "Palladian Blue is a light, coastal blue-green. It breathes relaxation into any space, making it the perfect option for bedrooms, bathrooms and home offices," Barone says. This airy color elicits the feeling of a morning walk on the beach and will visually open up any space with its light hue reminiscent of a clear sky. Embrace your inner coastal grandma with this bright shade. Paint Color: Palladian Blue by Benjamin Moore 15 Best Coastal Paint Colors 11 of 12 Revere Pewter Courtesy of Benjamin Moore Revere Pewter is one of Benjamin Moore's best-known greige colors. According to Barone, it works wonderfully in common areas like living rooms and kitchens that often connect multiple rooms in a home. This perfect bridge between warm and cool tones is a timeless color that will never go out of style. Paint Color: Revere Pewter by Benjamin Moore 12 of 12 Gray Owl Courtesy of Benjamin Moore "Gray Owl is a light, cool gray that works well under many different lighting conditions," Barone says. "In well-lit rooms, this soft hue can cast more as an off-white. In dimmer spaces, it can lean more gray." Use this color in rooms with brighter white trim to make the gray undertones more pronounced. Paint Color: Gray Owl by Benjamin Moore Top 20 Expert-Recommended Gray Paint Colors, Plus How to Pick One Was this page helpful? Thanks for your feedback! Tell us why! Other Submit