Internet-Famous Fragrance Brand Snif Is Launching a Line of Products to Refresh Laundry Day

The fine fragrance brand Snif is known for launching luxurious scents that sell out in mere minutes, thanks to their popularity on social media. From the brand’s unique candle selections to its high-quality perfumes, Snif seeks to provide fresh scents without extreme prices. Now, Snif is expanding its offerings to include a new range of laundry products. Detergent options with trending fragrances are relatively limited in today’s market, something Snif seeks to change with new detergent options and laundry scent boosters that are anything but basic.

Snif has started its laundry line off strong by turning two fan-favorite scents—Crumb Couture and Sweet Ash—into detergents. Crumb Couture will leave your clothes smelling like the bakery of your dreams; the sweet scent is light and filled with notes of berry, vanilla, and fresh croissants. Sweet Ash—a scent known for leaving a waitlist of over 10,000 buyers in the wake of its first launch and subsequent sellout—is a comforting scent that isn’t overwhelming, with leading notes of vanilla and tonka. 

Snif is also releasing two brand-new scents that are perfect for wash day. Rain Check is a more subtle scent that’s focused on smelling clean; it’s designed to be just barely detectable, so your laundry smells extra-fresh. The second new scent, Old Money, is another cozy, rich detergent that’s focused on elevating the smell of your clothes (and making doing laundry a little more enjoyable). 

All four scents will also be available in the form of laundry scent-boosters. This gives you the option of using your own detergent alongside Snif’s original scents, for the clean you know and love but with a special fragrance bonus. Best of all, the scent-boosters are water-based, so they don’t come in bead form; this helps the scent last longer and prevents the scent-boosters from leaving unwanted residue on your clean clothes.

Plus, as you might expect from such a visuals-oriented brand, Snif’s new laundry line comes in sleek, textured bottles in muted colorways—if you’ve given up hope that your laundry room can be filled with the same organic colors as the rest of your space, Snif is offering an aesthetic solution. It’s also a responsible one: Snif is also focused on making sure the new product line stays environmentally friendly, a key priority of the brand overall. The packaging is entirely compostable and recyclable, and every product Snif sells is both vegan and cruelty-free. 

If you’re not sure which scent will be your new favorite, Snif offers a way to sample their scents before you buy: Each detergent comes with the option to purchase it as a trial kit. The kit comes with a full-sized bottle of detergent and a miniature sample size. You’ll have a full week to test out the sample of your detergent or scent booster before deciding whether or not you want to keep the full-sized version. If you don’t, you can simply return the trial kit and receive a refund.

Snif’s line of laundry products will officially launch on February 29, though eager fans can sign up for the waitlist now and shop first-thing on February 29. Given the brand’s popularity, there’s no doubt these offerings will sell out fast, so don’t wait to purchase your favorite scents.