News Food Trends Coke's Newest Permanent Drink Brings 'Spice' and Raspberry Flavor to Its Lineup Unveiled on February 19, Coke fans had mixed initial reactions to the unique soda. By Sharon Greenthal Sharon Greenthal Sharon is a writer and contributor at Better Homes & Gardens, where she writes, edits, and updates content on the website, refreshing recipes and articles about home design, holiday planning, gardening, and other topics. Before joining Better Homes & Gardens, Sharon began her career as a blogger, then became a freelance writer, focusing on home design and organization, midlife and empty nesting, and seniors and eldercare. Her work has been published on a range of websites, including Angi, Purple Clover, HuffPost, Grown and Flown, Seniors Matter, AARP’s the Girlfriend and the Ethel, and many other outlets. Learn about BHG's Editorial Process Published on February 22, 2024 Trending Videos Close this video player Photo: Coca Cola, Design: Better Homes & Gardens Coca-Cola just introduced its newest permanent flavor—and it's literally spicing things up in the beverage world. The latest in a long line of specialty drinks, Coca-Cola Spiced launched on February 19 (the first permanent flavor introduced by the company in three years). The bubbly drink has the sweetness of raspberries and a hint of spices, for "Coke's boldest tasting brand innovation yet," the company deemed. The "spice" isn't spicy like you might expect—instead, Coca-Cola described it as an "uplifting taste experience unlike any other," referring to the mix of flavors you get in a single sip. This newest addition to Coke's permanent selections, which currently includes Classic Coke, Cherry Coke, Cherry Vanilla, and Vanilla, is available in both regular and Coke Zero. Coca-Cola Has a Secret Site with Cocktail Recipes Using Your Favorite Drinks Innovative carbonated beverages are on the rise among soft drink fans, also shown by the beloved brand La Croix, which offers a wide range of flavors from pamplemousse to cherry blossom. "We're constantly looking at industry trends and exploring new ways to offer our customers more choice," Coca-Cola's Vice President of Marketing, Sue Lynne Cha, told USA Today. "People want to experiment with unique flavors, and Coke Spiced is a direct response to that trend." Coca-Cola Spiced targets Gen Z consumers who are loving Pepsi's Starry, which replaced Sierra Mist and debuted a 2024 Super Bowl ad featuring breakout rapper Ice Spice. The rebranded beverage raked in more sales in its first year than the previous four years combined (while it was still Sierra Mist). Besides the raspberry flavor, Coca-Cola hasn't revealed exactly what the "spice" is, but Coke fans didn't take long to share their opinions. Redditors were mixed in their enthusiasm. "I may give it another try down the road, but my first impression last week was drinking a normal Coke while partaking in a cherry cough drop. Pretty underwhelming," one wrote. "It reminds me of any of the specialty cokes where the flavor is like an addition (vanilla, cherry, orange) but the spice is a nice touch. Not like a kick, but wished I could place exactly what it is (cinnamon, etc)," another said about the somewhat elusive flavor. Are Prebiotic Sodas the Great Gut Health Solution They Seem to Be? With these differing opinions, you may just have to try the new flavor out for yourself—find it at any major grocery retailer in bottle and can form. Was this page helpful? Thanks for your feedback! Tell us why! Other Submit